How to Obtain Google Analytics Certification

Learn How to Develop and Showcase your Knowledge of Google Analytics

Posted by Ryan Heavican on September 9, 2016

I’ve recently become interested in acquiring certifications in front end programming, analytics, SEO, and SEM. Aside from catching up on the latest features of these technologies, these certs will enable me to exhibit my knowledge of web development and marketing as a consultant or web service. It doesn’t hurt that I love learning and get a lot of enjoyment from MOOCs, or Massive Online Courses, and certification courses.

Google Analytics Dashboard
The Google Analytics Dashboard View of the dummy account used throughout the courses, obviously with no traffic

The Google Analytics Platform

The Google Analytics is an absolutely crucial tool for web development and online marketing. Google Analytics provides powerful data that can help drive business growth. Typically, a bit Javascript code is placed in the HTML header of all pages on a site to track user sessions and interactions. There are also many Google Analytics plugins that are readily available for the wordpress platform and for other Content Management Systems that are easily installable. This information can then be used to make changes to the site’s user interface, content, and marketing channels.

The Google Analytics product is constantly evolving, so this certification course was very helpful in enhancing my understanding of some of the newest features of the platform.

The Google Analytics certification exam tests both basic and advanced topics in analytics. The Analytics Academy Courses that are used to prepare for the certification are broken into 5 separate courses: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics, Mobile App Analytics Fundamentals, and Google Tag Manager Fundamentals.

Google Analytics Academy Courses
The 5 Google Analytics Courses

Google Analytics Courses

Each of these courses is conducted by Google Product Managers and analytics professionals. The courses include video lectures, live demos, exams, and many links to additional resources. The User Interface of these courses is very clean and the course content flows well throughout each course.

These analytics courses were particularly beneficial in providing information about the newer capabilities of Google’s analytics products. Some of these features included real-time analytics, intelligence events, Ecommerce tracking, dynamic remarketing, cross domain tracking, and others. Moreover, the courses were beneficial in outlining different attribution models and how they can be used to drive conversions/site goals.

The course material pertaining to mobile analytics, Google tag management, and AdMob was great as well. Google Tag Manager allows online marketers to easily and dynamically track tags, which are pieces of code that give insight into particular site user actions and can help market to users across multiple marketing channels.

I did find much of the material throughout the various courses to be somewhat redundant and basic, especially when compared to the actual content on the exam. It also seemed that much of the course content is being changed, which is probably why individual certifications in each course are not currently available.

Google Analytics Certification Exam

I found the actual certification itself to be pretty straight forward. However, one aspect of the exam that I did find frustrating was that many of the topics in the exam were not covered in the course lectures.

Ryan Heavican's Google Analytics Certificate

What Now?

I’ll be continuing my quest for certifications for the next few months. I intend on obtaining the Google AdWords certification, a few HubSpot certifications, some Adobe Certified Associate certs, and then I’ll be studying for the Microsoft 70-480 exam that tests Programming in HTML5 with JavaScript and CSS3 which I am taking later this Fall in pursuit of getting my Microsoft Certified Developer Certification in Web Apps.